P!nk Photography

We all know that the formula for success is "under promise and over deliver". The simple equation here which I borrowed from Hello World's blog is that: If you make a promise of '2', and a delivery of '7', you have delighted your customer by a score of '5'. Far better than your competitor that makes a promise of '6' and a delivery of '8' as they have only achieve a score of '2'. Does that mean that we should start with a promise of '1'? If that is the case, how are we going to sell and market with a promise of '1'? or even a '2' when your competitors is promising a '6'? Ha ha ha, my point here is that you should never over promise and under deliver. Alternatively, you can over promise and over deliver.